As we work to finalize our magnificent and awe-inspiring eye candy game, it was immediately apparent on our first day of BETA testing just what we needed to do in order to ensure the success of our game. When our first tester Lordz07769fu logged in the first message they sent was "WTF NO BLOOM?!" 

A light went off in my head. I suddenly realized our missing ingredient. It wasn't gameplay or even fun this one player, who obviously represented hundreds of thousands, wanted. It was pure, uncontrolled magnificent Bloom. 

I immediately went down the hall and opened the food slot to our lead developer and pulled the chain to make sure he was alive. When I heard a groan from the room, I shouted "MORE BLOOM! BLOOM THE HELL OUT OF THIS GAME!" 

I think he responded with "yes sir," but it doesn't really matter because I hear what I want. I promised myself to improve his feed schedule from once a week to twice if he pulled it off. 

I then proceeded to inform the rest of the team through our motherland draconian announcement system the name of the game had changed once again. This time, to the final name we would use for release. A name everyone would recognize, and like a new useless iPhone application, would be irresistible by the masses. 

We have done something great today. We have redefined and revitalized what the MMOG industry is about. We will give the players exactly what they want. 

We will give them BLOOM ONLINE. 

Eat your heart out, Blizzard.